David Carson started out as a professional surfer and with a sociology graduate, and turned a self-taught graphic designer. With no prior knowledge in design before he started it allowed him to freely break the rules without knowing. His work gives an emotional response from the design before a viewer can read it to get an understanding of the work. This means readers are focused to engage with the design, to work out what it means and get involved. He is exploring how the mind can understand information that isn’t complete and can fill in the blanks. Of course some readers won’t bother, is his work still as effective?